Finding a match
Matchmakers, horoscopes, family introductions, courtship festivals and the first meeting.
Every wedding begins with two people finding each other, and the world has many ways to do it. A matchmaker, a horoscope, a festival, a school, an app or a family introduction can each be the first step. This stage covers what happens from the first thought of marriage to the first serious meeting.
Matchmakers and families
The Jewish shadchan, the Japanese nakodo, the Chinese matchmaker or meipo, the Indian family elder and the Korean middleman all work on the same idea: a trusted person who knows both sides suggests a match. In India families trade biodata and compare horoscopes, and in Japan the omiai was a formal first meeting, usually in a hotel tea room. In Iran the khastegari follows once the families agree.
Festivals and open courtship
Some places have a day or a gathering where young people meet. The Gerewol of the Wodaabe in Niger, the Imilchil Moussem in Morocco, the Lisdoonvarna Matchmaking Festival in Ireland, the Sapa love market in Vietnam, and Tu B'Av in Jewish tradition all bring unmarried people together in a public, festive setting. In China, parents gather in parks such as Shanghai's People's Park with notes about their children.
Choice and consent
Arranged does not mean forced. Many arranged marriages involve both partners' agreement, and many couples who meet on their own still seek parental blessing. Forced marriage is a violation of rights and illegal in most countries. Dating apps built for specific communities, from Muzz to Shaadi, show how technology is folding into older customs.
Written by the EveryShaadi desk with AI assistance. Background on Finding a match (stage of the wedding). Customs differ from place to place and family to family. If this is your tradition and we have it wrong, tell us.
🇲🇦 Imilchil, MoroccoImilchil Marriage FestivalAgdoud N'Oulmghenni
A Berber marriage festival in Morocco where tribes gather to arrange unions and celebrate with music and dance.Betrothal · Finding a match
🇸🇾 Syria and 3 moreAssyrian wedding
Marriage ceremonies blending ancient Assyrian rites with modern cultural practices among the Assyrian people.Rite · Finding a match
🇵🇭 Cebu, PhilippinesCourtship in the Philippines
A traditional Filipino courtship marked by serenade, service, and family involvement.Betrothal · Finding a match
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Courtship in the Philippines: Markytour777, CC BY-SA 4.0, source
- Imilchil Marriage Festival: Zakaria ElQotbi, CC BY 2.0, source
- Azerbaijani wedding traditions: Azim Azimzadeh, Public domain, source
- Assyrian wedding: Yucalyptus, CC0, source