Matchmaking, courtship and engagement
How a match is found, asked for and agreed: matchmakers, rings of promise, the first visit.
Before the wedding comes the finding and the asking: a matchmaker consulted, a horoscope compared, a family visit made, a ring or a gift given to seal the promise. Betrothal customs differ more than almost anything else in the wedding, because they depend on who decides: the couple, the parents, or both.
Who chooses
In Japan the omiai was an arranged first meeting with photographs and a go-between, called a nakodo. In India families still use biodata, community matrimonial pages and horoscope matching, and many marriages are arranged with the consent of both sides. In Western countries most couples meet on their own and the proposal is the key moment, often with a ring. In Jewish communities a shadchan may suggest a match, and in parts of the Gulf a mother or aunt might first visit the family on the bride's behalf.
Marking the promise
Betrothal has its own rites. In Punjab the roka and the shagun mark the families' agreement. In Greece the engagement is blessed by a priest and rings are exchanged. In Iran the khastegari is a formal visit in which the groom's family asks for the bride, and tea is served as a signal. In the Ottoman tradition and across Turkey the groom's family visits to ask, and the bride may serve coffee with salt as a test of good humour. Each of these is a stage in which the families get to know each other.
What is changing
Online dating and matrimonial apps have joined older channels. Many families who still arrange marriages now allow months of conversation before a decision. Engagement parties, proposal videos and social media announcements have also spread far beyond the West. At the same time, some communities have moved against engagement customs that pressured the bride's family for gifts.
Written by the EveryShaadi desk with AI assistance. Background on Matchmaking, courtship and engagement (kind of custom). Customs differ from place to place and family to family. If this is your tradition and we have it wrong, tell us.
🇮🇩 Palembang, Indonesia and 2 moreSongketᬲᭀᬂᬓᬾᬢ᭄
A hand-woven brocade cloth patterned with gold or silver threads for traditional weddings in Southeast Asia.Attire · Engagement and betrothal
🇮🇩 IndonesiaUlosᯥᯞᯘᯬ᯲
The hand-woven textile that binds Batak couples in marriage and symbolizes warmth.Attire · The ceremony
🇲🇲 MyanmarMarriage in Myanmar
A blend of Buddhist rites, astrological timing, and family negotiations that defines union across Myanmar's diverse ethnRite · Finding a match
🇲🇾 Malaysia and 4 moreBaju Kurungباجو كوروڠ
The traditional blouse and skirt worn by Malay women for weddings and religious ceremoniesAttire · The weeks before
🇸🇬 Singapore and 3 moreMatchmaking
The practice of pairing two people for marriage through an intermediary or system.Betrothal · Finding a match
🇹🇭 Thailand and 5 moreBride price
Wealth paid by the groom or his family to the bride or her kin to formalize a union.Gift custom · Engagement and betrothal
🇮🇩 IndonesiaMinangkabau marriage
A matrilineal wedding tradition from West Sumatra where the groom moves into his wife's family home.Family role · Engagement and betrothal
🇮🇩 IndonesiaNgerorod
A traditional Balinese Hindu elopement where couples marry by mutual consent despite family opposition.Betrothal · Finding a match
🇵🇭 PhilippinesPamamanhikan
The formal visit by the groom's family to ask the bride's parents for her hand in marriage.Betrothal · Finding a match
🇧🇳 BruneiBrunei Malay wedding
The sequence of ceremonies that mark the engagement and marriage of Brunei Malays.Rite · Finding a match
🇹🇱 Dili, Timor-Leste and 1 moreTimorese wedding traditionsBarlake
The gift exchange and family alliance rituals practiced on the island of Timor.Gift custom · Finding a match
🇻🇳 VietnamTraditional Vietnamese weddingLễ cưới truyền thống Việt Nam
The multi-stage ceremony of betrothal, engagement and union that marks a marriage in Vietnam.Attire · Finding a match
🇵🇭 Philippines and 5 moreElopement
A secret marriage conducted without parental approval or public notice to bypass objections or legal barriers.Modern · The weeks before
🇲🇲 Myanmar and 1 moreMayu-Dama
The Kachin kinship system that defines who can marry whom through wife-giver and wife-taker rolesBetrothal · Finding a match
🇵🇭 Cebu, PhilippinesCourtship in the Philippines
A traditional Filipino courtship marked by serenade, service, and family involvement.Betrothal · Finding a match
🇵🇭 Quezon City, PhilippinesBinukot
A Visayan custom of secluding young noblewomen to preserve their purity and elevate their marriage value.Betrothal · The weeks before
🇮🇩 Indonesia and 4 morePantunڤنتون
A Malayic oral poetry form used in wedding greetings and daily communication to express ideas through rhyme.Performance · Engagement and betrothal
🇵🇭 Cebu, PhilippinesHarana
A traditional Filipino courtship serenade where a suitor sings beneath a woman's window at night.Betrothal · Finding a match
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Harana: Markytour777, CC BY-SA 4.0, source
- Pantun: Nurmalinda Maharfar, CC BY-SA 4.0, source
- Marriage in Myanmar: Thant Zin Myint, CC BY-SA 2.0, source
- Courtship in the Philippines: Markytour777, CC BY-SA 4.0, source
- Binukot: Francisco Ignacio Alcina, Public domain, source
- Bride price: Пимоненко Николай Корнилиевич, Public domain, source
- Songket: Rijksmuseum, CC0, source
- Minangkabau marriage: Mamasamala, CC BY-SA 3.0, source
- Baju Kurung: Ministry of Information official photographer, Public domain, source
- Matchmaking: Pavel Fedotov, Public domain, source
- Ulos: Boy Lawson, CC BY-SA 3.0, source
- Traditional Vietnamese wedding: Gabrielle M. Vassal, Public domain, source
- Timorese wedding traditions: ColinTrainor, CC BY-SA 4.0, source