Around the world, families, matchmakers and friends have long had a hand in who marries whom.
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Around the world, families, matchmakers and friends have long had a hand in who marries whom. In some places the families decide and the couple agrees, in some the couple chooses and the families approve, and in many the two shade into each other. A consensual arranged marriage, where both people can say no, is very different from a forced marriage, which is a crime and a human-rights violation in most countries. What follows covers the first, and says so plainly about the second.
Few marriages today are purely one thing. Many couples in South Asia, the Middle East and East Asia meet through a family introduction, talk for weeks or months, and decide for themselves. Others fall in love first and then bring their parents in. In Europe and North America, friends, apps and workplaces play the role that the aunt or matchmaker played. The common thread is that marriage is seldom treated as only a private matter, and a couple usually wants the support of their families.
Matchmakers have many names: the Jewish shadchan, the Chinese meiren, the Korean jungmae, the Indian rishta aunty and the pandit who matches horoscopes. In the past the work was done in villages through kin and neighbours. Today there are websites, newspaper columns, community halls and speed-dating evenings that serve the same end. Courtship festivals, such as Imilchil in Morocco and the Gerewol of the Wodaabe, give young people a public setting in which to meet.
Marriage under free and full consent is a principle of international human-rights law, and forced marriage and child marriage are illegal or condemned in most countries. Where families arrange marriages, the line is consent: each person must be free to refuse. Where it is crossed, the results are serious, including coercion, abuse and, in some cases, so-called honour violence. Organisations in India, Pakistan, the United Kingdom and elsewhere help people who feel pressured, and several states run specific legal remedies.
Parents in many societies now put the final say in the couple's hands. Matrimonial sites let people filter by profession, community and diet. Many couples describe their marriage as semi-arranged, meeting through family and then making their own decision. Inter-caste, interfaith and same-sex partnerships are pushing against old limits, sometimes at personal cost, and the legal position differs from country to country.
Families often search through relatives, community networks and matrimonial websites, and may compare horoscopes (kundli) before a first meeting. Many couples meet a few times and then decide, and increasingly the couple make the first move themselves.
Read: Arranged marriage in the Indian subcontinentThe rishta process starts with a family visit to the prospective bride's home for tea. Families often prefer matches inside their wider kin, and cousin marriage is common; a nikah requires the free consent of both parties.
Arranged marriage, being writtenOmiai, a formal introduction arranged by family or a go-between, once accounted for most marriages and still exists, now alongside matchmaking agencies and events. The couple meets, often over tea or a meal, and either may decline.
Omiai, being writtenMatchmaking firms, family introductions called seon and blind-date meetings are common. Wedding agencies and genealogies are used by some families, and the engagement is marked by gifts called ham.
Read: MatchmakingParents gather in public parks, such as Shanghai's People's Park marriage market, to post notes on their grown children's age, job and salary. Online dating and village matchmakers sit alongside the old practice.
Read: Marriage marketIn the past, Hmong and other highland peoples gathered at the Sapa love market, where young people meet with songs and the khene pipe. Elsewhere in Vietnam, a formal visit to ask for the bride, the dam ngo, is made by the groom's family.
Sa Pa, being writtenAlso part of it, and being written: Arranged marriage (The overview of family-arranged marriage.), Omiai (The Japanese formal introduction.), Shidduch (Jewish matchmaking.), Gerewol (The Wodaabe courtship dance.), Imilchil Marriage Festival (The Moroccan gathering of the Berber tribes.), Lisdoonvarna Matchmaking Festival (Ireland's September matchmaking festival.), Forced marriage (Marriage without consent, and the law.).
In an arranged marriage both people are free to say yes or no. In a forced marriage one or both do not consent, and it is a crime or human-rights abuse in most countries.
Studies and personal accounts report a wide range of outcomes, as they do for any marriage. Many people in family-arranged marriages describe them as stable and warm, and others describe pressure, so each case needs to be seen in its own setting.
A person, often an older relative or a community figure, who suggests suitable partners and passes messages between the families. The shadchan, meiren and rishta aunty are examples.
It is legal in many countries, including much of the Middle East, South Asia and parts of Europe, and restricted in some states. Medical genetic counselling is available to families who want advice.
In many countries there are helplines and legal remedies, such as the United Kingdom's Forced Marriage Unit. Local police, courts and women's organisations can advise.
Written by the EveryShaadi desk with AI assistance. Customs differ from place to place and family to family. If this is your tradition and we have it wrong, tell us.
The traditions written up so far, best known first.
🇮🇷 Iran and 1 moreNikahnikāḥ (Arabic: نِكَاح)
The Islamic marriage contract that establishes a binding union between two people.Vow · Engagement and betrothal
🇾🇪 Yemen and 4 moreKafa'ahالكفاءة (al-kafā'ah)
The Islamic legal principle of social and religious equivalence between spouses in marriage.Vow · Finding a match
🇪🇹 Addis Ababa, EthiopiaWedding customs in Ethiopia
A collection of diverse marriage rites across Ethiopian tribes and the Orthodox Christian community.Rite · Finding a match
🇰🇷 South Korea and 5 moreBlessing ceremony of the Unification ChurchHoly Marriage Blessing Ceremony (축복결혼식)
A large-scale marriage rededication or new union ceremony that engrafts couples into a sinless lineage.Rite · Engagement and betrothal
🇲🇦 Imilchil, MoroccoImilchil Marriage FestivalAgdoud N'Oulmghenni
A Berber marriage festival in Morocco where tribes gather to arrange unions and celebrate with music and dance.Betrothal · Finding a match
🇱🇰 Sri LankaBeena marriage
A pre-Islamic Arabian custom where the husband moves to the wife's home and she keeps her own tent.Betrothal · Engagement and betrothal
🇰🇷 Seoul, South Korea and 1 moreMarriage in KoreaKorean marriage (결혼)
A look at how Korean weddings blend ancient Confucian rites with modern legal practices.Rite · Finding a match
🇲🇲 MyanmarMarriage in Myanmar
A blend of Buddhist rites, astrological timing, and family negotiations that defines union across Myanmar's diverse ethnRite · Finding a match
🇺🇸 United States and 5 moreMarriage proposal
The moment one partner asks the other to marry them and marks the start of an engagement.Betrothal · Engagement and betrothal
🇮🇳 India and 1 moreSvayamvaraस्वयंवर (svayaṃvara)
A ceremony where a bride selects her husband from assembled suitors or through a public contest.Betrothal · Engagement and betrothal
🇰🇬 Kyrgyzstan and 2 moreAla kachuuала качуу
A Kyrgyz custom of taking a woman for marriage, ranging from consensual elopement to forced abduction.Betrothal · Finding a match
🇮🇱 IsraelErusinאירוסין
The first stage of a Jewish marriage that consecrates the bride to the groom.Betrothal · Engagement and betrothal
🇸🇾 Syria and 3 moreAssyrian wedding
Marriage ceremonies blending ancient Assyrian rites with modern cultural practices among the Assyrian people.Rite · Finding a match
🇯🇵 JapanMiai見合い (Miai)
A traditional Japanese matchmaking meeting where a man and woman consider marriage with the help of a go-between.Betrothal · Finding a match
🇺🇸 United StatesPre-Cana
The Catholic Church course that helps engaged couples prepare for the sacrament of marriage.Betrothal · Engagement and betrothal
🇮🇳 IndiaBride buying in India
The forced purchase of women from impoverished regions for arranged marriages in Northern India.Gift custom · Engagement and betrothal
🇬🇧 United KingdomKnobstick wedding
A forced marriage arranged by local authorities to shift the cost of a child onto the presumed father.Betrothal · Engagement and betrothal
🇮🇱 Israel and 1 moreYibbumייבום
A Jewish rite where a brother marries his childless deceased brother's widow to continue the family line.Vow · Engagement and betrothal
🇮🇱 Jerusalem, Israel and 5 moreInterfaith marriage in Judaismשִׁדּוּג חַלּוּץ (Shidug Chalutz) / אינטרפייט מריאז' (Interafeyt Mariyaz')
The union of a Jew and a non-Jew, viewed as void by traditional law but increasingly common in modern communities.Vow · Engagement and betrothal
🇦🇿 AzerbaijanAzerbaijani wedding traditionsAzərbaycanın toy adətləri
The multi-step family rituals of Azerbaijani weddings, from matchmaking to the henna night.Rite · Finding a match
🇮🇹 Sicily, ItalyFuitina
A Sicilian elopement custom used to force family consent for marriage through presumed sexual intercourse.Betrothal · The weeks before
🇰🇪 KenyaKoito
A Kalenjin dowry negotiation ritual that marks the formal agreement between families.Gift custom · Engagement and betrothal
🇳🇬 NigeriaMoney marriage
A practice in southern Nigeria where a girl is given in marriage to settle her family's debts.Gift custom · Finding a match
🇮🇩 IndonesiaNgerorod
A traditional Balinese Hindu elopement where couples marry by mutual consent despite family opposition.Betrothal · Finding a match
🇨🇳 ChinaTraditional Chinese marriage婚姻 (hūnyīn)
A union between two families governed by Confucian rites and the exchange of gifts.Rite · Finding a match
🇵🇪 Peru and 4 moreBride service
Labor provided by the groom to the bride's family as part of the marriage arrangement.Gift custom · Finding a match
🇳🇬 NigeriaIgbo traditional marriageIgba Nkwu
The multi-stage Igbo marriage process that formalizes a union through family negotiations and the wine-carrying ceremonyRite · Finding a match
🇮🇳 IndiaArabikalyanam
A temporary marriage arrangement between Arabian men and women in Kerala that has been linked to exploitation.Gift custom · Engagement and betrothal
🇮🇳 IndiaMeitei weddingLuhongba (ꯂꯨꯍꯣꯡꯕ)
The traditional union of the Meitei people, marked by clan exogamy and specific courtship rituals.Rite · Finding a match
🇮🇶 Baghdad, IraqWedding traditions in Iraq
A structured sequence of arranged matches, religious vows, and family feasts across Iraqi communities.Betrothal · Finding a match
🇮🇳 India and 2 moreArranged marriage in the Indian subcontinent
The family-led matchmaking process that shapes most marriages across South Asia.Betrothal · Finding a match
🇨🇳 Beijing, China and 1 moreMarriage market
Public spaces where families gather to find spouses for their children through listings and brokers.Betrothal · Finding a match
🇮🇱 Jerusalem, Israel and 2 moreJewish prenuptial agreement
A contract signed before the wedding to ensure a Jewish divorce can happen if one spouse refuses.Vow · Engagement and betrothal
🇳🇬 Nigeria and 1 moreHausa traditional marriage
The Islamic marriage rites of the Hausa people in Northern Nigeria and Niger.Rite · Finding a match
🇳🇬 NigeriaFattening room
A traditional Nigerian retreat where Efik women are secluded to learn skills and gain weight before marriage.Betrothal · Engagement and betrothal
🇮🇩 IndonesiaMinangkabau marriage
A matrilineal wedding tradition from West Sumatra where the groom moves into his wife's family home.Family role · Engagement and betrothal
🇨🇳 China and 1 moreGhost marriage冥婚 (mínghūn)
A union arranged for deceased individuals to ensure harmony in the afterlife and care in this one.Rite · Finding a match
🇨🇳 China and 5 moreBride buying
The exchange of money or goods for a woman to become a wife.Gift custom · Engagement and betrothal
🇻🇳 VietnamTraditional Vietnamese weddingLễ cưới truyền thống Việt Nam
The multi-stage ceremony of betrothal, engagement and union that marks a marriage in Vietnam.Attire · Finding a match
🇵🇰 Pakistan and 4 moreWatta sattaوٹّا سٹّا / شغار
A reciprocal marriage arrangement where two families swap brides to bind households and manage domestic tensions.Betrothal · Finding a match
🇮🇳 IndiaTelugu Hindu weddingతెలుగు వివాహ వేడుక
A multi-day Telugu Hindu marriage marked by seven vows around fire and family rituals.Rite · Finding a match
🇹🇱 Dili, Timor-Leste and 1 moreTimorese wedding traditionsBarlake
The gift exchange and family alliance rituals practiced on the island of Timor.Gift custom · Finding a match
🇺🇦 UkraineTraditional Ukrainian weddingТрадиційне українське весілля
A multi-day sequence of folk rites, bread baking and church vows that marks the transition from maidenhood to married liRite · Finding a match
🇪🇬 Egypt and 5 moreArab weddingزفاف or فرح or عرس
A series of family-centered rites and processions that mark marriage across the Arab world.Rite · Finding a match
🇨🇳 China and 2 moreChinese pre-wedding customs三書六禮 (sàam syù luhk láih)
The traditional betrothal rituals of the Book of Rites that prepare a Chinese marriage.Betrothal · Finding a match
🇰🇬 Kyrgyzstan and 5 moreBride kidnapping
The abduction of a woman or girl by a man who wishes to marry her, ranging from consensual elopement to violent coercionBetrothal · Engagement and betrothal
🇮🇳 Mumbai, India and 3 moreDowry system in Indiaदहेज (Hindi), ज़ेहर (Urdu)
The transfer of cash and goods from the bride's family to the groom that has become a source of financial strain and vioGift custom · Engagement and betrothal
🇮🇳 India and 2 moreHindu weddingvivaha (विवाह)
The traditional marriage ceremony for Hindus, centered on sacred fire and seven vows.Rite · Engagement and betrothal
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
Every week: one wedding tradition from somewhere new, the wedding days coming up around the world, and one idea explained.
